Thanks to Etan over at eL for talking a bit more about Guerrilla Design.  As a concept it is by no means ours at all, especially since Jay Levinson started messing around with guerrilla marketing way back when.  Interestingly, both guerrilla marketing and guerrilla design are intended to better sell something – a product, a service, a person; the only difference is that one is initiated on behalf of the seller (marketing), while the other is a consumer-initiated effort (design).

I definitely don’t see GD as a negative reaction on the part of consumers, but more of a positive reaction to a negative/flawed interaction.  Sad as it is, if I feel the path of least resistance (and let’s be honest, most fun) to giving feedback to a seller is by subversively re-engineering their intended interaction, then something is definitely broken.